2020 Olympics down to three: You probably saw the news by now that the International Olympic Committee has narrowed its candidates to host the 2020 Summer Olympic Games to three: Tokyo, Madrid and Istanbul.
Doha, Qatar, and Baku, Azerbaijan are out.
The final selection will occur on Sept. 7, 2013 — more than a year from now.
Given the local interest in Tokyo, and my background with the Olympics, this blog will try to keep track of developments. For now, at least, we can inspect the latest twists in the story and, of course, highlight the logos. Click on the graphics for better views of the logos.
A few links:
- This story from the Associated Press is the most informative and well-researched I’ve found so far on the IOC’s decision. The story ran in Business Week. I also saw it on the Sports Illustrated website.
- In Japan, the Yomiuri Shimbun, the largest circulation daily newspaper in the world, offered this follow-up story on what Japan must do to win the bid. For starters, it needs to generate a lot of electricity now that all of the country’s nuclear-powered plants have been taken offline as a safety response after last year’s quake and tsunami.The IOC’s vetting process weighs the reliability of the power supply.
- Winning the nod to host an Olympics Games requires exhaustive research and effort. No surprise that cities contract for massive public relations activities. Tokyo has signed a deal with Weber Shandwick. Here is the story.
- For the story of Tokyo’s logo featuring a cherry blossom, see this story in Tokyo Weekender.
- Madrid’s new logo, meanwhile, has drawn much local criticism, partly because organizers rounded the top shapes and lopped off the bottom of the original version, which was supposed to show “M20.” Now critics say it looks more like “20020.” Here’s the story from a British paper, The Telegraph.
I’ve added the before-and-after graphics of Madrid’s logo. I like the text choices in the newer version, but I’ll bet the bottom of the older version returns.
As for Istanbul, I couldn’t find a larger logo than a stylized city name on its website. I suppose a logo will arrive with a great splash sometime soon.
I also included the rather logo from London 2012 and Rio de Janeiro’s clever design of fluid, celebrating dancers — no doubt the samba — for 2016. Far superior.
If you want to review the official sites of the three cities, click on them here: Tokyo, Madrid, Istanbul. You can tell quickly that these sites are conforming to the formatting requirements of the IOC. But we’ll see far more glorious, interactive sites soon. We always do.
I admit to obvious interests in seeing Tokyo succeed, but my aim is to cover the developments as an open analyst, without tilting too favorably toward Tokyo.I’d be happy to cover or watch the games at any of three cities.
More on all this later.



